rotten tomatoes

Service: A review-aggregation site for movies and television shows.

CW: Ryan Romero / AD: Julia Ramirez

American Association of Tomato Growers

Insight: No matter what issue cinema fans may have with Rotten Tomatoes’ review-aggregation method, it is a vast improvement upon previous methods of criticism.

Idea: Create a wacky, meta campaign that highlights the best of Rotten Tomatoes’ revolutionary service by focusing on a fictional group of tomato farmers looking to take the site down.