YETI

CW: Ryan Romero

AD: Michelle Maben, Michelle Jones, & Brooke Frazier

HOLIDAY

In 2023, I was the lead copywriter on YETI’s “Use Your Gifts” DTC holiday campaign. While my plate was pretty full, there’s always time to throw down on some fun OOH and print work.

EVERY SINGLE USE

We had the opportunity to add a holiday twist to our successful “Every Single Use” sustainability campaign. These flypostings were strategically placed throughout NYC during the holiday season.

‘TWAS THE NIGHT BEFORE BRISKET

Our Texas holiday billboard featured YETI Ambassador and legendary Snows BBQ Pitmaster Tootsie Tomanetz.

PUT A BOW ON IT

Made for endemic magazine “Bowhunter.”